1. Dracula
Bram Stoker, 1897
Why it works: The name identifies the novel's magnetic threat before the reader meets him. Its unfamiliar sound lets one character own the whole book.
Formula: Put the name of the character who bends every other life in the story straight onto the cover.
- Write the name of the person who causes the largest change.
- Say it aloud without a subtitle and listen for mystery or force.
- Remove ranks or descriptions unless the name alone is unclear.
Fill in: [The character's distinctive name]